GTM strategy

How we thought we were helping companies – and what we saw then LeapLogic is not a completely new company, but it does have a new name....

A Go-to-Market (GTM) strategy for partners is essential for vendors who want to grow their ecosystem. This blog explains why many partners are technically strong but commercially passive, and how the lack of a clear GTM strategy is at the heart of this problem. Helping partners develop their own GTM approach, including target group selection and go-to-market, creates greater ownership and better commercial results. With the right structure and guidance, you can transform your

A Go-to-Market (GTM) strategy is the foundation for predictable commercial growth in B2B companies⁠⁠. This blog explains why many SaaS and tech companies struggle with fragmented commercial activities and how a well-thought-out GTM strategy solves this⁠⁠. By bringing together eight essential building blocks - from objectives to tactics - you create a structured approach that connects teams and accelerates results. With the right GTM strategy, you not only achieve better comme