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Fractional leadership is often positioned as a flexible alternative to full-time commercial executives in SaaS. In practice, it frequently fails due to lack of accountability, presence, and team leadership. Building on SaaStr’s critique, this article explains why fractional roles go wrong, when they can work, and how true fractional leadership differs from interim, consulting, or advisory models by combining strategy with hands-on execution and a clear path to a permanent sol

A fractional CCO or Head of Sales is an experienced leader who takes commercial responsibility 1-3 days a week in scale-ups that are not yet ready for a full-time role. This approach is ideal for companies where growth is stagnating, commercial focus is lacking or founders are too operationally involved. In a period of 6-9 months, the fractional leader builds a scalable commercial foundation, resulting in more structure, focus and predictable growth - without the costs of a f

A Go-to-Market (GTM) strategy for partners is essential for vendors who want to grow their ecosystem. This blog explains why many partners are technically strong but commercially passive, and how the lack of a clear GTM strategy is at the heart of this problem. Helping partners develop their own GTM approach, including target group selection and go-to-market, creates greater ownership and better commercial results. With the right structure and guidance, you can transform your

A Go-to-Market (GTM) strategy is the foundation for predictable commercial growth in B2B companies. This blog explains why many SaaS and tech companies struggle with fragmented commercial activities and how a well-thought-out GTM strategy can solve this. By combining eight essential building blocks—from objectives to tactics—you create a structured approach that connects teams and accelerates results. With the right GTM strategy, you not only achieve better commercial results

How we thought we could help companies – and what we saw then LeapLogic isn't a completely new company, but it does have a new name. One that much better reflects how we now work. When we started as RevTeQ in 2023, we thought: technology and AI are the growth accelerators. But what we saw? Without a solid foundation, technology only exacerbates the underlying problems. That's why we started LeapLogic. Suddenly, everything that wasn't there was clear: no clear GTM strategy, n