No real commercial leadership. And you no longer want or can handle it as an extra.
You’re either stuck in the operation or completely out of it.
As a founder, you're in one of two situations. Still in operations: you're trying to set the tone, you're participating in customer meetings and demos, you're involved in the closing, and you're trying to shape the sales approach.
Or perhaps you've completely left it — you're more of a technical founder — sales is far removed from you and you feel there's more to it, but you don't know how to get it out.
In both cases you must take action, otherwise the status quo will not change.
Your team is growing, but your turnover is not.
You have more people in sales and marketing and wage costs are increasing, but what about your turnover?
It does not grow and there is no shared, successful and replicable sales approach.
There is insufficient structure, no coaching and results depend on individuals: it does not scale.
You know what you need, but you're stuck.
You're too small for the tablecloth, too big for the napkin. You need a Head of Sales or Sales Lead. Someone who:
-
Structure builds
-
Establish a replicable sales approach
-
Your team coaches and leads
-
The growth is structural
But you might feel too small to hire a full-time commercial manager. Or the applicants you've had were first-time managers and lacked the experience you need right now.
And while you wait and consider your choices, you're leaving money on the table.
Month after month, you're missing targets and losing revenue. Are you missing out on recurring revenue? Then that hits you particularly hard.
Every month of waiting costs revenue: one month of delaying a change that generates €1,000 in new MRR per month costs you approximately €60,000 over five years; three months of waiting costs almost €180,000. (Assuming full customer retention, without churn or upselling.)
Here lies the real problem.
How we work
Assessment and Coordination
We analyze what's truly hindering your growth—beyond the symptoms. We evaluate strategy, team, processes, and technology. No clear strategy? Then we start with our GTM Strategy workshop. Then we align together: which quick wins should we seize now, and what should we build structurally?
02
01
Rhythm, Structure and Team
We create rhythm and structure: from 1:1s and sales meetings to how you conduct discovery calls and demos. But structure alone isn't enough—that's why we guide your team through the why. We operate like Head of Sales, but fractionally.
Hands-on Execution & Coaching
We're at the table, coaching on the job and training where needed. Pipeline reviews, deal reviews, forecasting—planned, concrete, and results-oriented. Real change takes time and attention—this is where your GTM strategy becomes reality.
03
04
Security & Transfer
We document everything—not in a thick book, but in your CRM, templates, and playbooks. We prepare for a dedicated Head of Sales and ensure you no longer need to be involved in every deal.
Why this is different
We combine things that separate others:
Strategy + Execution
Not one or the other. A sparring partner for you as a founder and hands-on with your team.
People + Process + Technology
It's not about more training, not about another tool, not about better processes alone. It's about the balance of all three.
Foundation + Quick Wins
Je merkt in 2-4 weken al resultaat, maar ondertussen bouwen we aan iets dat blijft staan.
Proven approach + Your context
We use frameworks and methods that work, but we implement them within the context of your company, your team, and your customers. No one-size-fits-all.
Frequently Asked Questions
Trusted by
