The problem lies in how sales and marketing
to be connected to each other
You're not growing because your sales and marketing aren't working together as a unified machine. You have disparate teams that aren't aligned or not sufficiently aligned—and that's precisely the problem.
We recognize this time and again in companies we work with:
No clear GTM strategy
Your growth goal is often there, but the path to get there is not
Strategy without translation
If a strategy exists, it remains a plan or PowerPoint presentation. Without concrete actions.
No concrete actions or planning
No concrete steps to achieve your goals
Sales and marketing heroes
Everything revolves around certain individuals (often including the founder) rather than processes
No clear ICP
You're shooting with a shotgun and burning budget and resources
Seller-centric aanpak
You sell what you want to sell, not what your customer needs. That makes you ineffective.
The result? You and your team might be busy, but growth is stagnant and unpredictable. You get stuck in the day-to-day and rush to the next fire.
This isn't a sales problem. This isn't a marketing problem. This is a go-to-market problem.
The good news: This is completely solvable. And you can solve it yourself, with the right guidance.
How we do in 2 days what others take weeks
Two full days. You, your sales lead, your marketing lead, and everyone involved (3-8 people). Together, you decide what and how.
We utilize everyone's input and expertise without getting bogged down in endless discussions. We make the decisions. We don't do it for you—we facilitate you in developing a plan that everyone supports.
The result isn't a beautiful presentation that ends up in a folder. The result is a plan your team will start working on tomorrow. Really. Not next month—or ever. Tomorrow.
How? We use FunnelCamp™
FunnelCamp™ is gebouwd op 25 jaar ervaring en +500 GTM workshops. Ondersteund door op maat gemaakte software die ervoor zorgt dat we in 2 dagen doen wat anders weken of maanden zou duren. Dit is de snelste en meest effectieve manier om een GTM strategie te maken.
This is what happens:
We evaluate your foundation
What needs to be in order, regardless of which GTM strategy you choose? Where are the gaps between how things are and how they should be? We align actions and priorities accordingly.
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You determine your strategy
Van het definiëren van je exacte groeidoelstelling, tot welk probleem je oplost, voor wie, in welke markt, met welke oplossing, via welk verkoopkanaal, hoe je je positioneert ten opzichte van concurrentie.
You make it concrete right away
Together, we'll map the tactics you'll use against our 8-stage buyer journey. We'll prioritize, assign deadlines and owners to tasks, and schedule everything.
You have your go-to-market and action plan
After two days, you'll walk out with a complete, actionable plan. Your team will start tomorrow.
After 2 days you walk out with:
A visual one-page strategy
A 20-page presentation for stakeholders
Tactical briefs per initiative
A velocity model (how many deals you can realistically close)
A 100-day plan (concrete priorities, deadlines, owners)
Not next month. Not next week. You'll have this in your hands as you walk out the door. And your team starts tomorrow. LET'S GO.
This works because ownership is not for sale
Alignment doesn't happen because you have a better strategy. It happens because your team decides on it together and for themselves—not because some agency devises and presents a plan.
Why? Because commitment comes from ownership.
If we give you a plan, you might only half-execute it. Or maybe not at all—because you don't really believe in it yourself. But if you, your sales lead, your marketing lead, and your team define the plan yourselves—because you made the choices, because everyone contributed—then your team executes it because they believe in it.
What research shows about organizations with true sales and marketing alignment:
38%
higher sales win rates
36%
better customer retention
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5.4%
faster growth than competitors
What you get:
A plan that your team created, that everyone contributed to, and that everyone supports. Ownership included!
What FunnelCamp™ really does
If you're considering investing in a GTM planning workshop, consider the return: it's not just about the workshop. It's about the plan, the execution, and the accountability.
Arjen Vriens
CEO CloudNation
FunnelCamp™ participant
"LeapLogic helped our sales team quickly create an overview, gain insights, and set priorities. They're fantastic facilitators who combine sales experience with a consultative approach."
Duco Zitman
Search Consultant, Channable
“At the end of day one of Funnel Camp, I sat back and thought, 'Wow!'”
FunnelCamp™ participants
"In just 3 days, I got a clear picture of what I'd been struggling with for 13 years. Fantastic."
Matt Lovegrove
FunnelCamp™ participant