Question 1

How long does such a process take?

Accepted Answer

GTM strategy only (Phases 1+2): 2 days of intensive training with your management team. Periodic check-ins will follow for the next 100 days.

Execution Only (Phase 3+4): If your strategy is already established, we'll start implementing it immediately. A minimum of 3 months, with an average of 6-9 months.
Strategy + Execution (all phases): 2 days of strategy, followed by 3-12 months of hands-on implementation through fractional leadership. Most programs last 6-9 months in total.

It's all about getting the foundation in place and keeping it there - that doesn't take 2 weeks, but it also doesn't take 2 years.

Question 2

What are the exact outcomes of the GTM strategy?

Accepted Answer

After the 2 day strategy session you will receive:

Component strategy:
 • ICP definition - a clear definition of your ideal customer (who are they, where are they, what do they need)
 • 8-stage Buyer Journey mapping - how your customer really buys and decides, not your sales process but their buying process
 • Proposition & positioning - how to distinguish yourself in the market
 • Sales & marketing alignment - one shared plan, no more silos
 • Channel Strategy - What to Focus on and Why
 • Marketing & sales roadmap per buyer journey stage - which tactics do you use when
Through these documents:
 • Visual One-Pager GTM Strategy - your entire go-to-market strategy clearly presented on one page
 • 20-Page PowerPoint Presentation - Detailed strategy for stakeholder/board presentations
 • 8-Page Execution Briefs - tactical execution plans per selected campaign/initiative
 • GTM Strategy Map - How to connect strategy and tactics
 • Velocity Model - how many prospects you need per buyer journey stage to reach your targets
 • Prioritized Action Plan - concrete next steps with priorities for the coming 12 months

Foundation Assessment:
 • Gap analysis (process, people, technology) - what needs to be in order
 • Prioritized Action List - Concrete Steps to Fix the Foundation
Bonus:
 • 12 months software license to keep your plan up to date and update it
 • 100-day sprint check-ins - accountability sessions to stay on track
Everything documented, everything actionable, everything that your entire team supports.

Question 3

How is this different from a consultant or agency?

Accepted Answer

Consultants write reports and strategies. We make it operational.
Agencies do the work for you (your marketing, your campaigns). We teach your team to do it themselves.
Sales trainers deliver a course and then leave. We implement it together and stay until it's complete.
Strategy agencies create plans that are often shelved. We oversee their implementation.

LeapLogic = fractional leaders who build, don't just think.
We combine three things that keep others separate:
1. Strategy (what to do?)
2. Execution (how do you do it?)
3. Security (how does it continue to work?)
And we do that from a fractional role – senior expertise when you need it, without the overhead of full-time hires.

Question 4

Is this something for us?

Accepted Answer

LeapLogic is suitable if you:

✓ You are a SaaS or IT Services company with a turnover of approximately €2-20 million (no hard requirement, more indicative)
✓ Tried all the things (sales hires, agencies, CRMs) without success
✓ Stuck in growth - targets are missed, founder is a bottleneck
✓ Are prepared to look at things fundamentally - not just another quick fix
✓ As a founder/CEO, you are committed to change and are willing to invest

Not suitable if you:
 • Only a consultant who reports (we work hands-on)
 • Expect miracles without doing any work yourself - you and your team also have to put in the real work
 • Don't want to invest 3+ months in money and time - even if we don't do the execution, you still have to allocate time and resources yourself to bring your GTM strategy to life
Unsure? Book an introductory meeting. We'll quickly know if our approach is right for you.

Question 5

What if we don't have a sales team yet?

Accepted Answer

No problem. We regularly work with companies that don't yet have dedicated sales teams.

Typical situation:
 • Founder does sales himself
 • Maybe 1-2 people who "also sell"
 • No processes, no structure
What we do then:
1. Phase 1+2: GTM strategy + laying the foundation
2. Phase 3: We participate fractionally as an interim sales lead
3. Meanwhile: We help you make your first sales hire (profile, selection, onboarding)
4. Phase 4: New hire runs independently, we step out
The advantage: We lay the foundation so your first sales hire lands well and truly delivers value. This prevents you from making the wrong hires, or making good hires that are nearly impossible to succeed in. You accelerate by avoiding rookie mistakes.

Question 6

Can we also just do strategy, or just execution?

Accepted Answer

Yes, both are possible. We work in three ways:
1. GTM strategy only - You want to lay the foundation and execute it yourself
2. Execution Only - Your strategy is in place, but execution is failing
3. Both - From zero to working system
We always advise on what best suits your situation. Some companies start with just strategy and add execution later. Others start with both immediately because the urgency is high.

Question 7

How often are you there? How much time does this require?

Accepted Answer

Strategy

During the workshop phase (2 days):
Your entire management team (CEO, CMO, CCO, sales/marketing leads) will be busy for two full days. We do this – preferably on-site and outside the office.
After the workshop phase (first 100 days):
Periodic check-ins to stay on track.
Important heads-up for the first 100 days after phase 1+2:
Keep in mind that you'll need approximately 1.5x more resources compared to business as usual. This includes additional content creation, training, enablement, and CRM/tech setup. This is a worthwhile investment, but it does require more capacity from your team.

Execution

During execution phase:
We're available 1, 2, or 3 days a week (depending on your needs). We primarily require your team to be involved with sales/marketing staff for coaching sessions, deal reviews, and implementation. While there's no full-time commitment, we do require regular time.

Question 8

What is fractional leadership?

Accepted Answer

Fractional leadership means: senior commercial expertise without a full-time hire. Think of it as Head of Sales/Marketing-as-a-Service. We'll be part of your organization for 1, 2, or 3 days a week, taking charge and responsibility for commercial initiatives, and coaching your team. It's like having your own Head of Sales—we support the team hands-on. Once it's established, we step in. Why fractional?
 • You need senior expertise, but not a full-time role
 • You don't want a commitment of €100-150K+ per year for a permanent hire
 • You want flexibility: scale up or down as needed
 • You get someone who's done this at 10+ companies, not just one. The difference with a consultant? We're hands-on. We don't advise from the sidelines, but actively support and coach the team.

Question 9

Do you work with our team or do you replace them?

Accepted Answer

We work with your team, not instead of it.
Our goal is to make your team better, not replace them. We coach, train, and build systems that continue to function after we're gone.

We can also guide and coach one of your current team members toward a Head of Sales role. Or support you with interviews and hiring a permanent employee—so you find the right person and onboard them successfully.
If your current team is motivated and eager to learn, we'll invest in them. Sometimes, team members aren't willing to participate or aren't a good fit—we'll discuss this honestly and help you find better people.

We only replace if:
 • If you don't have a team yet (we'll help with the first hire)
 • Your current team really isn't working and you decide to change
But as standard: we build on what is there.

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