Why LeapLogic Was Created — and What Came Before

How we thought we were helping companies – and what we saw then

LeapLogic is not a completely new company, but it does have a new name. One that fits much better with how we now work. When we started as RevTeQ in 2023, we thought: technology and AI are the growth accelerators. But what did we see? Without a solid foundation, technology mainly exacerbates the underlying problems. That is why we started LeapLogic.

Suddenly you saw everything that wasn't there: no clear GTM strategy, no alignment between teams, poor processes and structure. The bottlenecks weren't in sales or marketing, and not in tooling either. They were in the lack of coherence. And direction.

We were already partly working on this in our assignments — mainly from a fractional leadership perspective. But it required more. More structure, more support and therefore more impact. And so we decided to take it more seriously. Not another tool or strategy report. But an approach that connects strategy, leadership and execution.

That became LeapLogic.

What we saw over and over again — and why it wasn't sustainable

When we started freelancing and did our first fractional assignments, we both came from fairly mature organizations. At companies like Siteimprove, To-Increase, Microsoft and Mendix, a lot was already there. GTM processes were clear, teams worked well together, and technology really made the difference there. But when we stepped into other companies, we noticed how different it could be in practice.

“The first time you see it, you think: oh, this team just needs a little help. But when I saw it with two or three clients in a row, I thought: this is no longer a coincidence. This is structural.” – Guy

We came across companies that were working hard on growth — but no one really had a big picture. Sales was doing their thing. Marketing was running campaigns. Customer success was focused on retaining customers. But together? Not really.

What was often missing: a sharp GTM strategy, clear choices, processes, rhythm, ownership.

And sometimes a lot was invested in tooling — in the hope that that would solve the problem.

What we saw: companies grew 'by chance'. Thanks to one or two people who made a difference — but as soon as they were gone, the whole system ground to a halt.

“You often saw that success relied on a few people. But if you really want to scale, you have to build that foundation under your company. Otherwise you remain dependent.” – Mark

And that was exactly our starting point. We could keep tinkering with tactics — or build something that was sustainable.

Why we started doing things differently

When we started LeapLogic, we didn't want to be another consultancy. We wanted to do things structurally differently.

"What we especially do not want is to just deliver a report. The real value lies in executing, securing and improving together." – Guy

We saw too often: there is a plan, but nobody knows what to do with it. Or: there is no plan, and everyone does their best on their own island. That is why we do not work from separate deliverables, but from three approaches. Which one we use depends on where a customer is — sometimes we do one, often two, and occasionally all three at once.

How we help companies grow now

FunnelCamp™

FunnelCamp is often the starting point. In a few intensive sessions, we work with the team to build a sharp, supported GTM strategy — with all relevant stakeholders at the table. We make clear choices about ICP, proposition, channels, and at the same time map out what is still missing in the commercial foundation. The outcome: a concrete action plan, briefings per tactic, a schedule with those responsible, and a 100-day sprint that can be executed immediately.

Fractional Leadership

Sometimes there is simply no one to monitor the commercial direction. Or as a founder you no longer want to be involved in everything yourself. Then we take on that role - temporarily and part-time - as fractional CCO, VP Sales or GTM lead. We provide structure, rhythm and progress - not as an advisor on the sidelines, but as part of the team.

Go-to-Market Consultancy

In other situations, there is a commercially responsible person, but there is a lack of time, expertise or sharpness. For example, for a partner strategy, a commercial repositioning or a GTM transformation. Then we step in as a GTM consultant. We use proven frameworks and best practices, bring a fresh external perspective, help to make decisions, bring focus, and ensure that the plans are not only devised, but also executed.

"We use frameworks that simply work. No proprietary models, but approaches that we can confidently deploy – and transfer." – Mark

Where we're building LeapLogic towards

We don't want to become big for the sake of becoming big. We want to make an impact with a compact, strong team for customers who really want to build.

“We'd rather have a team of people we can trust blindly than rapid growth at the expense of quality.” – Guy

That’s why we’re building a network of people who work like us. Sometimes they’re GTM leaders. Sometimes they’re specialists in positioning, Account Based Marketing or RevOps. As long as they speak the same language and work from the same methodology. We don’t do everything ourselves. But we do make sure that everything is done right — with the right people, at the right time.

"We don't want to do everything ourselves. We want to make sure that customers always get the right people - fast, scalable and without unnecessary overhead." – Mark

And for us personally?

We want to build something we are proud of. Something that works — not just for customers, but for ourselves. Where we can brainstorm, collaborate, and make each other better. Where customers say: “This really helped us.” And where we know: it will stand, even when we are gone.

What it's like to work with us

Change is not just a rational process. It requires trust. Especially when you, as a founder, hand over a part of your 'baby'. That trust must grow. And that starts with showing that we take responsibility. We step into it as if it were ours. We provide direction, pull it loose when it is stuck, and ensure that something gets moving.

"We don't take on a project role. We manage the commercial domain as if it were our own responsibility." – Guy

We say what is needed. Not to force, but to provide clarity. We take people along instead of imposing something on them. And you feel that.

If it works, we are no longer needed. Then it runs. And it keeps running.

That's what we do it for.

Ready to do things differently?

Do you notice that growth is stagnating, or that you would like to do more but are unable to really get it right together? Are you stuck in separate initiatives, are you too dependent on a few people in the team, or do you just feel: things are not quite right ? Then it may be time for a different approach.

“There was new energy in the team.” – customer quote

Not a new tool. Not a report that ends up in a drawer. But a way of working that connects strategy, leadership and execution.

That's what LeapLogic stands for.