Why LeapLogic Was Created — and What Came Before

How we thought we could help companies – and what we saw then

LeapLogic isn't a completely new company, but it does have a new name. One that much better reflects how we now work. When we started as RevTeQ in 2023, we thought: technology and AI are the growth accelerators. But what we saw? Without a solid foundation, technology only exacerbates the underlying problems. That's why we started LeapLogic. Suddenly, everything that wasn't there was clear: no clear GTM strategy, no alignment between teams, flawed processes and structure. The bottlenecks weren't in sales or marketing, nor in tools. They were in the lack of coherence. And direction. We were already partially addressing this in our assignments—primarily from a fractional leadership perspective. But it called for more. More structure, more support, and therefore more impact. So we decided to take it more seriously. Not another tool or strategy report. But an approach that connects strategy, leadership, and execution. That became LeapLogic.

What we saw over and over again — and why it wasn't sustainable

When we started freelancing and took on our first fractional assignments, we both came from fairly mature organizations. Companies like Siteimprove, To-Increase, Microsoft, and Mendix already had a lot of experience. GTM processes were clear, teams worked well together, and technology truly made the difference. But when we visited other companies, we realized how different things could be in practice.

"The first time you see it, you think: oh, this team just needs a little help. But when I saw it with two or three clients in a row, I thought: this isn't a coincidence anymore. This is structural." – Guy

We encountered companies working incredibly hard on growth—but no one truly oversaw the bigger picture. Sales did their thing. Marketing ran campaigns. Customer Success focused on retaining customers. But together? Not really.

What was often missing: a sharp GTM strategy, clear choices, processes, a rhythm, and ownership.

And sometimes, significant investments were made in tools—in the hope that that would solve the problem.

What we saw: companies grew "by chance." Thanks to one or two people who made a difference—but as soon as they were gone, the whole system ground to a halt.

"You often saw that success relied on a few people. But if you really want to scale, you have to build that foundation for your company. Otherwise, you remain dependent." – Mark

And that was precisely our starting point. We could keep tinkering with tactics—or build something that was actually sustainable.

Why we started doing things differently

When we started LeapLogic, we didn't want to be just another consulting firm. We wanted to do things differently, fundamentally.

"What we absolutely don't want is to simply deliver a report. The real value lies in executing, embedding, and improving together." – Guy

We've seen too often: there's a plan, but no one knows what to do with it. Or: there's no plan, and everyone's doing their best, isolated. That's why we don't work from separate deliverables, but from three approaches. Which one we use depends on the client's current situation—sometimes we do one, often two, and occasionally all three at once.

How we help companies grow now

FunnelCamp™

FunnelCamp is often the starting point. In a few intensive sessions, we work with the team to develop a sharp, supported GTM strategy—with all relevant stakeholders present. We make clear choices about ICP, proposition, and channels, while simultaneously identifying any gaps in the commercial foundation. The result: a concrete action plan, tactical briefings, a schedule with key stakeholders, and a 100-day sprint that can be implemented immediately.

Fractional Leadership

Sometimes there's simply no one to oversee the commercial direction. Or, as a founder, you no longer want to be involved in everything yourself. Then we take on that role—temporarily or part-time—as fractional CCO, VP Sales, or GTM lead. We provide structure, rhythm, and progress—not as a sideline advisor, but as part of the team.

Go-to-Market Consultancy

In other situations, there is a commercially responsible person, but they lack the time, expertise, or focus. For example, for a partner strategy, a commercial repositioning, or a GTM transformation. In those cases, we step in as a GTM consultant. We utilize proven frameworks and best practices, bring a fresh perspective, help make decisions, create focus, and ensure that plans are not only conceived but also executed.

"We use frameworks that simply work. No proprietary models, but approaches that we can confidently deploy – and transfer." – Mark

Where we're building LeapLogic

We don't want to grow big for the sake of it. We want to make an impact with a compact, strong team for customers who truly want to build.

"We'd rather have a team of people we can trust blindly than rapid growth at the expense of quality." – Guy

That's why we're building a network of people who work like us. Sometimes they're GTM leaders. Others are specialists in positioning, Account-Based Marketing, or RevOps. As long as they speak the same language and work with the same methodology. We don't do everything ourselves. But we do ensure everything is done right—with the right people, at the right time.

"We don't want to do everything ourselves. We want to ensure that customers always get the right people – quickly, scalably and without unnecessary overhead." – Mark

And for us personally? We want to build something we're proud of. Something that works—not just for our clients, but for ourselves as well. Where we can brainstorm, collaborate, and help each other improve. Where clients say, "This really helped us." And where we know: it will stand, even after we're gone.

What it's like to work with us

Change isn't just a rational process. It requires trust. Especially when, as a founder, you're handing over a part of your "baby." That trust needs to grow. And that starts with demonstrating that we take responsibility. We step in as if it were our own. We provide direction, pull things out when they're stuck, and ensure things get moving.

"We don't take on a project role. We manage the commercial domain as if it were our own responsibility." – Guy

We say what's needed. Not to force things, but to provide clarity. We bring people along instead of imposing something. And you can feel it.

If it works, we're no longer needed. Then it works. And it keeps working.

That's what we do it for.

Ready to do things differently?

Are you finding your growth is stalling, or are you eager to accelerate your efforts but can't seem to find common ground? Are you stuck in isolated initiatives, are you too dependent on a few people in the team, or do you simply feel like something isn't quite right? Then it might be time for a different approach.

"There was new energy in the team." – customer quote

Not a new tool. Not a report that ends up in a drawer. But a way of working that connects strategy, leadership, and execution.