No real commercial leadership. And you no longer want or can handle it as an extra.
You’re either stuck in the operation or completely out of it.
As a founder, you're in one of two situations. Still in operations: you're trying to set the tone, you're participating in customer meetings and demos, you're involved in the closing, and you're trying to shape the sales approach.
Or perhaps you've completely left it — you're more of a technical founder — sales is far removed from you and you feel there's more to it, but you don't know how to get it out.
In both cases you must take action, otherwise the status quo will not change.
Your team is growing, but your turnover is not.
You have more people in sales and marketing and wage costs are increasing, but what about your turnover?
It does not grow and there is no shared, successful and replicable sales approach.
There is insufficient structure, no coaching and results depend on individuals: it does not scale.
You know what you need, but you're stuck.
You're too small for the tablecloth, too big for the napkin. You need a Head of Sales or Sales Lead. Someone who:
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Structure builds
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Establish a replicable sales approach
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Your team coaches and leads
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The growth is structural
But you might feel too small to hire a full-time commercial manager. Or the applicants you've had were first-time managers and lacked the experience you need right now.
Why this is different
We combine things that separate others:
Strategy + Execution
Not one or the other. A sparring partner for you as a founder and hands-on with your team.
People + Process + Technology
It's not about more training, not about another tool, not about better processes alone. It's about the balance of all three.
Foundation + Quick Wins
Betere conversie vraagt meer dan kennis. Het vraagt ander gedrag, en dat verandert alleen met herhaling, structuur en begeleiding over tijd. Wij doen dit altijd als onderdeel van een fractional opdracht of een 90-dagen traject.
Proven approach + Your context
We use frameworks and methods that work, but we implement them within the context of your company, your team, and your customers. No one-size-fits-all.
Frequently Asked Questions
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