Build a results-driven go-to-market strategy
A good go-to-market strategy determines whether your company stagnates or grows. Are you struggling to optimize your buyer journey, make marketing and sales work well together and create a clear focus? Is it difficult to distance yourself from the details and look at your organization with a fresh perspective? We help you with an approach that strengthens internal collaboration and makes your goals achievable. By clarifying your strategy and using your resources and budget wisely, we ensure that every step yields maximum returns. The secret? The right alignment between your marketing, sales and customer success teams for sustainable impact.
What is a go-to-market strategy?
A go-to-market strategy is an action plan that ensures you achieve your commercial goals with an integrated approach. It starts with setting clear goals and answering three key questions:
What do we offer?
Who is our target group?
How do we reach these customers?
The go-to-market strategy connects goals, tactics and practical steps: Everything comes together in a plan that ensures focus and better results. With this foundation, we then shift the focus to a buyer-centric approach: not what you sell, but what your buyers need, becomes central. This ensures a strategy that seamlessly matches their needs and allows you to effectively deliver value.
What customers say about the Problem Solving Workshop:
"LeapLogic guided our sales leadership team through a design sprint workshop where we were able to create an overview, insights and priorities in just three hours. Thanks to their consultative approach and sales expertise, we were able to reduce a recurring problem that would normally take weeks to solve into two focused experiments that we could tackle within a few days."
Duco Zitman, Sales Lead Northern Europe, Channable
What does our go-to-market Strategy Planning entail?
Our approach therefore focuses on the 'buyer'. It is not just about what your organisation offers, but especially about what your potential customers need. We analyse the buyer journey from back to front to identify the most impactful problems and opportunities. This leads to a strategy that not only responds to the needs of your customers, but also actively guides them through the purchasing journey. In addition, we combine strategic insight with practical implementation. Our approach with the FunnelLogic method and FunnelPlan software supports you in making a clear analysis of your current situation, helps you set priorities and leads to a concrete action plan. This plan makes clear which steps are needed to achieve your goals and ensures that your team can easily implement them.
Our approach: From strategy to action
We use a structured and proven method to shape your go-to-market strategy. Our process consists of:
Kick-off session: Together we define your growth goals and the challenges you face.
Analysis and prioritization: We map the buyer journey, identify the right problems and set priorities.
Tactics and strategy: Using frameworks such as FunnelPlan, we determine which actions have the greatest impact, aimed at guiding buyers through their journey.
Delivery of concrete deliverables: After completion you will receive:
A 1-page GTM plan (PDF)
A detailed GTM strategy (editable PowerPoint)
A project plan (live web app)
Sprint review reports (editable PowerPoint)
Execution briefs (10-page Word document)
With these deliverables you are fully equipped to implement and optimize your go-to-market strategy.